About the Project

This beer label design was done with McAllister Marketing for Vancouver Island Brewery in Victoria BC. The brewery was brewing a new IPA and wanted the brand to salute Highway 19 on Vancouver Island. A highway that is used by islanders to reach some of the Island’s most popular destinations. Having recently changed ownership the brewery wanted a crest style label instead of a more illustrated style label like I had done in the past.


Client: McAllister Marketing / Vancouver Island Brewery

Format: Print