About the Project

Another beer label design I did with McAllister Marketing for Vancouver Island Brewery. This label was to be the first of a new series of 650ml beers the brewery would release. We decided that rather than focusing on landscapes like on the core brands, we would focus on the subject and bold typography and use subtle textures in the background. For this brand they decided to make a Killer Whale the subject, as they are prominent in the brewery’s imagery.


Client: McAllister Marketing / Vancouver Island Brewery

Format: Print