About the Project

This project was part of a re-branding for Vancouver Island Brewery’s core brands. I worked on this with McAllister Marketing. This beer was named after a Scottish Canadian WWI war hero named James Richardson. After a lot of concepting and deliberation we decided that the best way to honour him was to show what his view of the battlefield would have been, being only equipped with bag pipes. All of the cases for the core brands are continuous scenes that wrap around the case.


Client: McAllister Marketing / Vancouver Island Brewery

Format: Print

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