About the Project

An anniversary beer label design I did with McAllister Marketing for Vancouver Island Brewery in Victoria BC. The focus for this label was the brewery’s 30 year history of brewing craft beers. In contrast to their other brands, we chose to keep this label a little more traditional using some nice typography. The background image is the inner-workings of a shadowy and elaborate ‘Rube Goldberg style’ brewery. To add a special touch to this special label we added a UV varnish over all the brewery equipment in the backgound.


Client: McAllister Marketing / Vancouver Island Brewery

Format: Print

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