About the Project

Another beer label design I did with McAllister Marketing for Vancouver Island Brewery in Victoria BC. This project involved rebranding an existing beer that was previously separated from the brewery’s other brands. The objective was to bring Islander back into the craft beer family. The new artwork is a Vancouver Island scene wrapped all the way around the cans and the case. The image incorporates Vancouver Island’s iconic ocean and forest landscapes.

Details

Client: McAllister Marketing / Vancouver Island Brewery

Format: Print