This was a logo design I did through McAllister Marketing for Indigenous Perspectives Society. They wanted a black and red logo that included a dragonfly, which represents change in most Indigenous cultures throughout Canada. I wanted to use the idea of showing different perspectives as well, so I made the shape of the dragonfly and surrounding container appear to be a person in a canoe with a long reflection as well; as canoes are an important part of Indigenous history.

Client: McAllister Marketing / Indigenous Perspectives Society

Format: Print