A beer label design I did with McAllister Marketing for Vancouver Island Brewery in Victoria BC. The inspiration was Dallas Road, a popular place for locals to ride bikes and walk along the water in Victoria. After a brief meeting with the guys at Vancouver Island Brewery, we decided that this scene would look great as a simple 6 colour image similar to the classic screen printed posters used by The Canadian Pacific Railway from the 40’s and 50’s.

Client: McAllister Marketing / Vancouver Island Brewery

Format: Print